June 2022

Climate change continues to have observable consequences on the environment, and irreversible effects scientists predicted in the past are now occurring in real time. To truly overcome the worst of it, action from corporations and governments is pivotal. 

Individuals, particularly Millenials & Gen Zers, are highly engaged in climate change and eager to use their influence to have an impact however possible. A recent poll showed that 60% of young people feel extreme anxiety about how climate change will impact their lives. But even with a deep desire to have an impact, it’s still very hard to know where to start.

One way Millenials & Gen Zers are having an impact is by choosing who they work for by paying close attention to organizations’ climate action plans. To put it into perspective, over 40% of millennials have chosen a job in the past because the company had a stronger climate action plan than others. 

A major problem, and opportunity

If your organization has a climate action plan, kudos to you, that’s a great start. But without engaging employees in these initiatives, organizations miss out on a massive value opportunity. Nearly 90% of employees engaged in their company’s sustainability programs say it enhances their job satisfaction and overall feelings toward the company. 

Your workforce is hungry to be engaged with climate action, and organizations who understand that are able to use it as a key tool in attracting, engaging, and retaining top talent. 

So the question becomes, “how do we productively engage employees in climate action?”

Easy… with Carbon Neutral Club

Carbon Neutral Club gives companies the tools to build a carbon-neutral workforce by engaging employees in footprint reduction, and saving them money while doing it! Here’s how it works.

Step 1: Calculate

Each employee easily calculates their personal carbon footprint in minutes.

Step 2: Offset

The organization then funds verified Carbon Offset projects that will remove the same amount of carbon each employee generates in their daily lives. Steps 1 + 2 = A carbon neutral workforce! 

Step 3: Reduce & Save

As an incentive to reduce, members of Carbon Neutral Club gain access to year-round savings at 75+ sustainable brand partners who will quite literally save your team money for fighting climate change. Employers can set workforce reduction targets and engage employees by creating “climate challenges” that offer everyone on the team opportunities to learn about and take part in climate positive behaviour changes.

Carbon Neutral Club puts employee climate action within reach through education, financial incentives, and community.

So, if you’re searching for a way to embed climate action into your employee value proposition,  get in touch with the Carbon Neutral Club team today!