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How Humi Supported Collective Arts’ Growth During the Pandemic

Implemented Humi since 2019
Employees 100-300
Location Hamilton, Ontario, Canada
Industry Food and Beverage, Consumer Products Goods
Humi product lines

Collective Arts has achieved something special. Fusing creativity and art with craft beverages, the brewing company is dedicated to creating innovative products and experiences that build meaningful connections with the global art and music communities. 

Founded in 2013, the Hamilton-born brewery adapted to the new environment, including creating hand sanitizer and launching a delivery service. 

The challenge

After Jenn Pavicich, Collective Arts’ Assistant Vice President of Human Resources & Legal, had been at the company for a couple of months, she realized that they needed to invest in HR software. “Easily housing and sharing HR data wasn’t possible, which became an issue when year-end came and we needed to decide on budgets for the following year.”

The solution

She conducted extensive research within the HR industry and narrowed her options down to six platforms. “As soon as I saw the benefits and the cost-savings from getting a software, it was an easy decision to invest in one.” 

When making her final choice, Jenn prioritized customizability. “We wanted a software that could grow with us, one that would listen to feedback and adapt. Humi became the frontrunner because there were many opportunities for customization, whereas the more traditional software companies were already set in stone.” 

“As soon as I saw the benefits and the cost-savings from getting a software, it was an easy decision to invest in one.” 

The results

Since switching to Humi in 2019, Jenn says “Humi’s our one-stop-shop for all our HR needs”, which has been especially useful in supporting their growth in the last year.

Collective Arts employees also reap the benefits of an all-in-one software: “the employees appreciate it because they can self-serve without having to always come to the HR team for information.” 

“Humi’s our one-stop-shop for all our HR needs.”

Hiring and onboarding during the pandemic

“Humi’s onboarding module has been a lifesaver. There’s no way we could have onboarded three people a week without it.”

From onboarding tasks, to sending documents, Humi automates the employee onboarding process, taking the weight off the HR team's shoulders. With everything uploaded and connected to other HR functions, Jenn and the team can focus their attention on other tasks. “It automates our tasks, and everything flows much easier. It saves us a ton of time.” 

Along with providing enhanced employee onboarding, Humi’s recruiting feature was revolutionary to the HR team who previously recruited using Excel spreadsheets. “Our recruiter loves Humi Recruiting”.

“Humi’s onboarding module has been a lifesaver. There’s no way we could have onboarded the number of people we did in 2020,  without it.”

Numerous changes in company policies

As new information around the pandemic emerged and government guidelines changed very frequently, Collective Arts was forced to modify their COVID-19 policy many times and will continue to modify and adjust as the situation is fluid and ever changing . “It would have been a nightmare to have sent each policy to our 186 employees via email and manually make sure all employees signed”. Jenn also leans on Humi’s company announcement features to make large COVID-19-related announcements. 

 “It would have been a nightmare to have had to send each policy to our 186 employees via email and manually make sure all employees signed”.

Looking forward

In the future, Jennifer plans on using Humi to communicate and track company, departmental, and personal KPIs to enhance company and employee performance. She is also looking to track diversity and inclusion metrics to further support her mission in creating a diverse and inclusive workplace. She’s been working closely with Humi’s product team to ensure that upcoming inclusivity features will meet her company's needs as they continue to scale. Thank you for all your product feedback, Jenn! 


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We recommend Humi as the HRIS for all of our clients. Our entire team loves the product – it makes launching a new system to our clients easy and seamless. On top of that, they are constantly improving and upgrading the features so we spend less time worrying about the admin side of things, and more time on strategic HR!
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